Founder friendly & systemic brand design for startups.

Hello! I'm a senior brand designer with 7 years of experience having worked at design-led companies such as Razorpay and Jio Haptik. I'm currently working as an independent design partner for startups.

My expertise lies in strategic branding and narrative design for those critical junctures where market positioning and iterative velocity matter most.
Get in touch
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Work

Thumbnail for the case study project Interakt. It shows a woman smiling with a phone while she looks at a laptop and the Interakt logo

Interakt by Jio Haptik

A case study thumbnail for the Razorpay project. It shows the Razorpay logo on a dark blue gradient background with glowing lines underneath

Razorpay In-House Projects

Case study thumbnail for Moleskine rewards. It has an app icon that shows an abstract giftbox in white and gold on a turquoise background

Moleskine Rewards

COMING SOON

Services

Brand Foundations

A set of brand standards and assets that are flexible and extendable.
Identity System
Brand Guidelines
Brand Strategy Documents
Website Figma
Collaterals
A flat abstract illustration of a blue semi-circle halved horizontally. Inside it are glowing white boxes and circles connected with lines depicting a constellation of visual elements

Narrative Design

Marketing, landing pages, videos and more as elements of a strategic move.
Motion Design
Pitch, Sales Decks
Landing Pages
GTM Assets
Event Design
A flat blue illustration of a rectangle with a minimal video frame that has a play button. Beneath it are glowing lines of varying thickness depicting a rolling script

One-off Assets

I'd be happy to help you with anything specific you have in mind.
A flat blue illustration of a circle with a glowing component icon as seen in Figma inside an outlined box